How are people finding your site?
Once you have established that people are visiting your web site, the next question is: "Where are they coming from?" Unless you are utilizing some type of sophisticated cookie or query-string based tracking system, answering that question may be more difficult than it first appears. Even with such a system, you still won't be able to determine exactly where each of your visitors originated.
If you are part of your company's sales and/or marketing team, it is imperative that you know how people are locating your web site. This simple piece of information will be the driving force behind most of the online marketing decisions you make. It will tell you in precise terms which of your ads are producing traffic and should be extended and which aren't.
An e-commerce analysis tool like Funnel Web is the quickest and most comprehensive way to identify which particular web sites out of the 10 million in existence are driving traffic to your site. It's important to note that not all web site analysis programs have this ability.
In the Funnel Web product range, there are three reports dedicated to web site referrals. The three reports are called: "Referrals," "Referral sites" and "Referral sites history."
From the referral reports, your company's sales and marketing team will be able to pinpoint which e-business initiatives are driving traffic to their web site and will gain a better understanding of their targeted audience's Internet usage habits.
The sales and marketing team can also use the referral reports to help forge new partnerships. By taking note of traffic coming from web sites they have not actively solicited traffic from, new opportunities can often present themselves.
Unexpected referrals from sites you haven't contacted in the past can sometimes lead to the identification of entirely new target audiences, which clears the way for additional targeted marketing efforts.
With a comprehensive web site analysis solution, you no longer have to guess or even estimate where your visitors are coming from -- you can know for sure. The effect this information can have on your marketing efforts is just as significant as the difference between a blindfold and a telescopic lens.
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