Analyzing clickthroughs on banner ads
There are two ways of setting up banner ads. First, they can be simple ".gif" or ".jpg" files that when clicked, go straight to the advertiser's site (i.e. the URL on the banner ad is a simple .com-type). This will not generate a statistic on your webserver's logfile because the link on the banner ad is on a different Web server altogether.
The other method is to set up the banner ads to be 'bounced' off a file on your own Web server. This file usually comes in the form of a ".cgi" or ".raw" file (on UNIX/Macintosh respectively), so when users click on a banner ad, it gets recorded as visiting a file on your Web server before redirecting to the target server. All you need to do, when setting up Funnel Web, is include a filter that only analyzes the file which bounces your banner ads. All graphs and statistics generated will reflect your banner ad's effectiveness.
For example, you could have a banner on your site linking to xyz.com - to track click-throughs. The IMG SRC of the banner would NOT be simply http://xyz.com/ but something like http://www.yoursite.com/ redirect.cgi?link=http://xyz.com/ or a http://www.yoursite.com/link_to_xyz.html containing a META tag redirect. In Funnel Web, your click string would be either "redirect.cgi?link=http://xyz.com" or "link_to_xyz.html," respectively.
This site looks best using Safari or FireFox.
